What a great bar design could mean for your business
A great bar design is absolutely crucial to the success of any bar, hotel or restaurant business. Walk-in, one-time customers can become loyal regulars, if the design of your bar (along with the customer service that they are provided with while in attendance, of course) is conducive to the cultivation of a comfortable and relaxed atmosphere.
A bar’s design and the ambience it creates as a result, is vital to generating that sensation of comfort and homeliness. The feel and look of a bar, including the right lighting, and even the bar glass types used, should be a central part of your bar marketing strategy – it really is that important!
Creating a bar atmosphere
Unless you have experience in interior bar design yourself, the best way to make sure your bar will end up with the look and feel you desire is to engage the services of a professional interior designer. They will be able to turn your vision for your bar into reality, whether that vision is the hippest joint in town for young professionals, or a traditional, cosy English pub. Interior designers have to be paid for of course, but they are an excellent investment, particularly in comparison to other types of bar marketing and promotion.
The loyalty factor
At the end of the day, people return to a bar again and again because they enjoy being there. They like the drinks, their fellow customers and staff, the service, and the way that being in the bar makes them feel.
The very best strategy for bar promotion is thus to create a bar with that kind of genuine ambiance and true appeal. When great design is used in a bar, it will endure for a considerably longer period of time than any one-off promotional offers or happy hours. This makes it a very smart use of time and money to engage a professional interior designer: you’ll want to end up with the type of bar that people enjoy coming back to on a regular basis.
The customer should always be the single most important factor to keep in mind when it comes to the design of a bar. Bar owners and designers need to make sure that their focus is on how they will be able to attract customers, and then provide them with such an amazing and comfortable experience that they will be keen to repeat it frequently, for many years to come.